Imagine investing months writing code for an app, only to see users uninstall it within days of downloading it. According to a 2017 study by Business of Apps, 24% of all Android apps are abandoned within one day of being installed, and 49% within a month. This trend highlights a crucial fact: users will only keep using an app if it is efficient, functional, and performs amazingly.
Here’s some more food for thought: 59% of users uninstall apps due to slow speed, 76% due to screen freezes, and 71% due to crashes; 52% of users seek alternatives after a bad experience, with more than 90% of users uninstalling an app within 15 days of download – these are just some of the statistics published online.
Understanding what lies behind these reasons is the first step to creating a better app experience. We’ll now explore in detail why users uninstall apps and how you can mitigate them to retain users effectively.
- Poor Performance and Bugs
Delivering a smooth user experience is crucial to avoid one of the most common reasons for uninstalling an app: bad performance. 88% of users state they will abandon an app if it consistently experiences glitches or technical bugs. An app that crashes frequently, takes a long time to load or drains the battery excessively presents a poor user experience that risks driving users away.
At Aarsol, our team emphasized testing and optimization to ensure that the app works seamlessly across devices and operating systems. To avoid performance problems down the line, we use emulators and simulators to simulate real-world use cases and identify and fix issues related to performance, app stability, and responsiveness across devices and operating systems.
- Complex User Interface:
A frustrating or complex UI is just as likely to leave a user unimpressed as an app that doesn’t work. It has been found that a good design automatically increases 70% of user retention of the mobile app.
Aarsol makes extensive use of user-centric design principles to develop intuitive interfaces that serve to enhance usability. Iterative design methodologies are employed to continually optimize simple and intuitive UI. Aarsol employs usability testing and constant user feedback to refine UI elements. Complex or unintuitive navigation, button placement, or information flow can significantly increase uninstallation.
3. Intrusive Ads and Monetization:
Although ads can maximize your revenue stream, users can end up uninstalling your app when placements are excessive or intrusive. Do you know that 16.2% of people uninstall apps because of too much advertising? Aarsol recommends that monetization decisions be thought out well, and shouldn’t be just about the ad itself but carefully placed based on the user’s experience.
Providing ad-free versions for premium users and non-intrusive ad formats can improve your app retention. In our data science platform, we analyze user engagement and behavior metrics to optimize the placements of ads and maximize revenue for you, without compromising on user experience.
4. Lack of Value and Engagement:
Users delete applications that do not provide regular value, or when their needs change. You need to provide engaging features and provide value to users. According to the research, 39.9% of people uninstall apps because they no longer use the app.
Aarsol suggests a balanced approach where ads should be placed in a non-intrusive way reducing their possible influence on user experience. Premium ad-free versions could be considered, along with non-obtrusive, lightweight ad formats. By analyzing user behavior and engagement metrics, we optimize ad placements to retain the highest level of net revenue while maintaining a positive attitude of users.
5. Privacy and Security Concerns:
Awareness regarding privacy today has reached new heights. With users increasingly watching out for their data, most apps that place less importance on data protection fail to stand the test of time and go out of the devices. Did you know that 60% of people uninstall apps because of a lack of security concerning data privacy?
At Aarsol, we always pay special attention to how secure an application is, alongside other rigorous processes to be GDPR/CCPA compliant. Building encryption mechanisms, ensuring secure authentication methods, as well as security audits regularly help improve application security and improve user confidence. Stringent privacy policies and easy-to-understand mechanisms for consent also have a bearing on user confidence and the perils of uninstallation.
6. Lack of Updates and Support or Too Many Updates:
An app that isn’t updated and maintained regularly cannot respond to a rapidly changing environment and can quickly get out-of-date and dysfunctional. This leads to unhappy customers according to Aarsol. It’s all about customer satisfaction, user experience metrics, looking at app performance.
On the other hand, if the number of updates is more than what the user expects, it might result in the user uninstalling the app. If the user has to download a new update almost every time she uses the app, she’ll internalize it as part of the app’s ‘loading time’, and probably delete it. Also, the other reason why the user won’t want to update the app frequently can be that not everyone has constant access to a stable internet connection and more so when the app is heavy to update then it can be a task for a user to keep the app updated.
Industry standards are important but users are probably the most important. Tracking the relevant metrics, especially feedback from users, can help identify and resolve problems more quickly. Aarsol can help you roll out the relevant and required updates and set a time frame in which that update is available for the user so that he can know about it and reschedule accordingly, while also ensuring that the minor updates are released in a package, and not separately to bother the user.
7. Overwhelming Storage or Data Usage:
Apps that consume too much storage or data often frustrate users and, especially if they have limited resources, they might not even get to use those apps. Aarsol employs efficient coding practices and data optimization techniques to minimize app size and resource usage.
Did you know that 50.6% of users uninstall apps if they take up a lot of memory space? Aarsol applies proven data optimization techniques and efficient coding practices to reduce app size and keep resource usage low. By compressing images and making use of caching strategies and content delivery networks (CDNs), we improve app performance and reduce data consumption. This approach ensures smooth operation on various devices while enhancing user satisfaction.
Conclusion:
There’s more to being the best in the bustling App Store than just creating an app and placing it there. You have to evolve your app every day, constantly learning what users are doing with your app. Your app is a living thing and it lives or dies by how well it interacts with its users. Fixing performance problems, redesigning the user interface, figuring out how and where to make money, and fixing security problems are not just technical tasks – they are the lifeblood of your app’s success. For each person who uninstalls your app, you’re missing out on an opportunity to turn a user into a fan. By providing real value, good content, and a good experience for users, you can change the trajectory of your casual users into fans.
Imagine a user fires up your app, and every moment is filled with joy. Things work perfectly, just as she expects, as soon as she taps on them. They find value in every feature, feel secure knowing their data is protected, and are delighted by regular updates that introduce exciting new functionalities.
At Aarrsol, we’re not just developers; we’re your partners in creating an app that users love and trust. Our experienced team is fully equipped to work with you on building an app that users will love. We understand the challenges you face and have the experience and tools to help you overcome them.
Ready to take your app to the next level? Don’t let uninstalls hold you back. Contact Aarsol today at 9057271961 or drop us an email at hr@aarrsolprivatelimited.com and let’s work together to design an app that instills delight in users so that they never leave. Let us make your app a glorious digital masterpiece.
