When customers are spoiled for choice with many other websites offering the same services, brands need to go the extra mile to ensure a great user experience. Did you know that boosting the UX development budget by 10% can lead to an 83% increase in conversions? This is why the UX design of your online store is crucial, especially when your online store faces a lot of customers and competitors. In this article, we’ll discuss how the UX design of e-commerce websites can increase your e-commerce conversions.
- Easy Registration Process:
One of the first things you can do is ensure that your registration is not too long and complicated. Ensure the form itself is simple, asking only for essential information and allowing users to fill in additional details later if needed. 68% of users wouldn’t submit a form if it required too much personal information. Also, include options to go for a one-click sign-up process with Google or Facebook.
Ensure that the registration process is mobile-friendly, as many users will be registering on their smartphones. By offering incentives, such as discounts or exclusive access to sales for registered users, you can motivate more users to complete the registration.
- Simplified Navigation:
Ensuring that the navigation works well, and improves your site’s usability for visitors is important. Putting products in the most logical categories is vital. If it’s not easy for visitors to find what they want, they will shop elsewhere. Ensure your search function works properly so that they don’t have to spend too long finding what they’re searching for. It’ll improve their experience and make them want to return.
Intuitive navigation also means building the entire user journey and minimizing the number of steps the user has to take along the way – think breadcrumb trails to help users with the hierarchy of your site; search filters and sort functions that cut down the number of clicks for scanning large product catalogs. Well-placed filters and sorting options streamline browsing through extensive product catalogs. Consider A/B testing different navigation structures to optimize user journey effectiveness.
- Mobile Optimization:
With more people shopping on their mobile devices, having a mobile-friendly site is a must. Mobile users are 5 times more likely to abandon a task if a site isn’t mobile-optimized. Thanks to responsive design, your site will look and work well on every device, big or small. Shopping on your site will feel better and users will have a comfortable experience regardless of what device they use.
Optimize visual content like images and videos for quick loading and high quality on mobile devices. Implement Accelerated Mobile Pages (AMP) to further enhance mobile page load times and reduce bounce rates, keeping users engaged.
- Speedy Loading Times:
In e-commerce, time is also of the essence. Approximately, 39% will stop engaging with content when loading time takes too long. Slow-loading pages can frustrate users and lead to high bounce rates. You can improve loading times by optimizing the images, employing browser caching, and minimizing the total number of HTTP requests.
We achieve speed by conducting regular site speed audits. Tools from Google including PageSpeed Insights and GTmetrix can provide help with valuable insights into what’s slowing your site down and offer recommendations. You can reduce image file sizes by using a CDN, and using gzip compression to enhance your site’s speed.
Another important aspect is minimizing heavy scripts and plugins that can slow down your site. Ensure that your e-commerce platform and any third-party integrations are optimized for performance. Lazy loading images and videos can help you improve initial load times, as these elements are only loaded when they come into the user’s viewport.
- Clear Call-to-Actions (CTAs):
A good CTA will help the users to navigate toward a purchase, so they should be distinguishable and well-written. Use verbs, encourage the user to do something – “Buy Now”, “Add to Cart”, or “Checkout” – and make it show and easy to click. A good CTA in the right location can double your conversion rates.
The design of a CTA can go a long way toward determining its effectiveness. The color used should be distinct from the background of the site, and the text legible. CTA language should be straightforward and engendering a sense of urgency or excitement.
It’s also important to consider the placement of your CTAs to ensure they are presented where it is most likely users will complete the action – eg, near a product description, on the product page, and, finally, in the shopping cart. A/B testing CTAs can determine the best design and location on your website for your targeted audience.
- Trust-Building Elements:
Trust is vital for e-commerce. Use trust signals such as customer reviews, testimonials, and security badges to demonstrate that you take the information and security of users seriously. These factors contribute to conversion and need to be shown prominently to reassure the user and minimize hesitation.
Reviews and testimonials from other customers are examples of social proof, which can sway people to make a purchase. Make sure reviews are genuine and unfiltered. Another way to give people an opportunity to write reviews is to have a system where they can write one easily.
Security badges from reputable organizations, like SSL certificates and payment provider logos, can also help reassure users about the safety of their transactions. Additionally, a clear and transparent privacy policy, return policy, and contact information can help minimize doubts, further build trust, and reduce users’ fears surrounding shopping on your website. In a survey conducted by Cisco, 81% of consumers trust companies with strong privacy policies.
- Streamlined Checkout Process:
Users might give up when dealing with a checkout process that is too complicated. Making the checkout less complex by reducing the number of steps of the checkout and removing non-essential fields in the form can help users complete their purchases. Offering a variety of payment options and providing a guest checkout option would also ease the check-out process.
Reducing friction by keeping all the steps of the checkout on a single page can again be crucial (the one-page checkout is increasingly popular), and making sure the checkout is mobile-friendly is a key point today since so many of your users anyway will be checking out on their phones.
Providing various payment options, including credit/debit cards, PayPal, and other digital wallets, can cater to different user preferences and increase the chances of conversion. Additionally, displaying shipping costs and delivery times early in the checkout process can help manage customer expectations and reduce cart abandonment.
- Attractive and Consistent Design:
A well-done UX design can triple website conversion rates. A visually appealing and consistent design will create a positive impression and enhance the overall user experience. 52% of users say the main reason why they won’t return is aesthetics. Use a clean layout, and high-resolution images, and keep a consistent color scheme to create a professional look. On top of that, it will make it more likely for your site’s visitors to purchase from you, and to trust in what they see.
Consistency in design helps in building brand recognition and trust. This includes using the same fonts, colors, and design elements across all pages. Marketers indicate that there is a 30% increase in engagement when you use fonts that are consistent with your brand.
Also, consider accessibility while designing your site which means that your site should be usable for people with disabilities by following Web Content Accessibility Guidelines (WCAG). This includes providing alt text for images, using descriptive link texts, and ensuring that the site is navigable via keyboard for users with mobility impairments.
- Personalization:
It has been found that 66% of consumers indicate they will stop engaging with a brand if their experience isn’t personalized. Through personalized experiences, you can make users feel valued and understood. By using data analytics, you can recommend products based on browsing history and previous purchases. Personalized recommendations can lead to higher conversions because they increase the chances of users finding products they want to buy.
Personalization can also mean customizing the user interface based on user preferences and behavior which can include displaying recently viewed items, offering personalized discounts, or even changing the homepage layout based on user demographics. Personalizing push notifications is said to increase reaction rates by up to 400%.
Conclusion:
At Aarrsol, we believe that great UX can completely transform your e-commerce site and skyrocket your conversion rates. These aspects are essential for a slick and pleasant shopping experience that keeps customers coming back for more. Invest in UX design and watch your e-commerce business grow!
Want to improve the UX of your e-commerce store? Contact Aarsol today by giving us a call at 9057271961 or shooting us an email at hr@aarrsolprivatelimited.com! Our team of experts is ready to help you create a user-friendly, high-converting online store.
Read More: Balancing Aesthetics And Functionality In UI-UX Design
