It’s 2024 and now it’s time to open your eyes. UI/UX is booming in the market by being a key aspect to shape the world. In this ever-changing world, the designers together need to hustle to create something that stands out. No matter how good your product is and how unique your service is, if your application takes time to load, it’s a big OFF. The dire consequences of it can be you losing leads, less ROI and whatnot.
In order to create a design that tackles this and builds a robust platform, designers need to know UI/UX design trends in 2024.
Yes, UI/UX! It is said that voice search is soaring in India by 8% every day. Brands providing this feature in the local language can grow up to 50%! How’s that possible? UI/UX.
Well, in this blog, we will be revealing more of such astonishing design statistics, which is a must-to know to stay up to date.
Exploring 2024’s most revolutionary UI/UX trends
2023 influenced the world of UI/UX, so much that there is a need to know what people are demanding and what needs to be designed. For the next trendsetters, you are going to be, take note of what’s ahead.
- Personalization
Expectations rule the market. Users anticipate tailored preferences and recommendations that align with their needs. This feature helps enhance the user experience and increase engagement. YouTube, Netflix and Spotify are a few such examples that provide personalized options as per the search history, recent purchases and watch history of the user. This makes the person see and listen to things according to their preferences and interests.
User interface trends of 2024 says that 88% of consumers love coming again to the place offering personalized options in the marketplace.
- Voice User Interface (VUI)
Designers must understand that features which make user’s work feasible are going to stay in 2024. One such feature is Voice User Interface which is expected to project growth by 50%. In today’s time, users are more inclined towards using voice to search. Prominent growth faces like Google issued a report stating that they experienced 27% of the growth in the usage of voice search. The evident growth of this can be seen by evaluating the demand for sales of smart speakers and using Siri, Google Assistant and Alexa.
Research says that 75% of voice searches rank in the top 3. This makes it the best feature to boost search marketing.
- Augmented Reality
Augmented reality like any other year is going to dominate the market in 2024. Augmented reality is what the world needs as it blurs the line between physical and digital. By giving a seamless intuitive experience, AR has set the bar high. In today’s time, it is used in various fields like gaming, education and e-commerce. AR is the path of convergence of innovation and interaction making it the best trend to include in designing.
As per recent data by Statista.com, 1.7 billion people use augmented reality in 2024. That means choosing AR directly helps in targeting billions of users.
- Dark Mode
Dark mode is not a new concept but still, it’s going to dominate in 2024. To state a few reasons, it looks aesthetically appealing and reduces strain on the eyes. This feature is commonly used where a toggle of turning dark mode into light mode or vice versa plays a role. As the awareness to stay away from the screen is advised, dark mode is best for them.
Digital experience insights say that 88.6% prefer dark more as per the report of the 2020 survey of UI/UX
- Microinteraction
Microinteraction is definitely like the salt whose presence goes unnoticed but absence makes all the difference. Microinteraction is that small and subtle form of interactive feature that tunes all the vibes of digital presence into playfulness. It can be as simple as the bell of notifications jiggling while pressing the button or buttons changing colours.
Visual design statistics say that 68% of developers acknowledged that incorporating microinteractions has led to an improvement in their coding skills.
- 3D elements
Flat elements had already gone flat in the market too! Now is the time for some real change in the way you design. Inculcating 3d elements in today’s time is bound to increase ROI by 400%. Though not new, it has gained a resurgence since 2023 which can help designers around. 3D elements have also led to the users scrolling the website for more.
- Glassmorphism
Glassmorphisim is a design trend that means using blurred backgrounds, frosted glass effect or black solid against subdued colour drops. This effect plays a major role in maintaining sleek and modernity in design.
The increasing use of this interface is because of its prominence among Gen Z.
Microsoft and Apple are a few such examples of adopting glassmorphism.
UI/UX Research Findings 2024
Again it’s 2024, and one can’t ignore the contribution of UI and UX! Here we have evaluated more insights that tell more about the ongoing trends of UX research:
- 70% of Gen Z users want websites to intuitively know what they want.
According to the Generation Influence Report, it accounts for 40% of global consumers. This says that in order to cater for a good amount of audience, creating what they like is important.
- Every $1 invested in UX design yields a return of $100 (ROI = 9,900 %).
Forrester says that 2024 is the best year to invest in UI/UX interfaces which can yield greater results.
- 88% of consumers are less likely to return to a site with bad UX.
This problem is related to each kind of digital presence including application and website. (Source)
- 75% of users judge the credibility of a brand based on the site.
It’s said that it takes only 3.42 seconds for users to judge how credible the brand is according to Pop Web Design.
- 35% of sales can be lost due to bad interface.
According to Amazon Web Services, 35% of sales are lost by e-commerce due to bad user experience.
Want to pace up with trends?
Here’s your chance. By sharing this digital experience insights 2024, we aim to clear out the need for having a better UI/IX. The above stats signify that an application or website loading for more than 3 seconds makes users leave the site.
To address those issues and to make your investment favourable, partner with Aarrsol for technological advancement. We at Aarrsol, stay ahead of trends in design and technology. With innovation and building intuitive technology, we strive to meet the needs of our consumers. Understanding consumers’s behavior, maintaining consistency throughout and making it user-friendly, we consider every detail through our UI/UX services.
Contact us now and guess no more for partnering with us!
